Tag Archives: Grazia

J’accuse! Grazia – utter body-image hypocrisy

24 Mar

 

I’ve been roused out of my slightly muddled baby-brained existence by a fit of rage in reaction to the contents of the sleek pages of this week’s Grazia magazine (27 March 2017 edition).

Rarely do I ‘treat myself’ to such written fodder, but needing some light relief from the  cerebral audio-book I’m working my way through, I forked out the requisite £2.20 for the mag. Thinking to myself, well, at least this is one of the “MORE INTELLIGENT” titles on the glossy mag spectrum.

For a while it lived up to its name. Alongside the usual celeb gossip (“Scarlett: Divorce turns toxic”), there was a feature on Syrian refugees in the UK, a surprisingly uplifting interview with Khloe Kardashian about her new clothing line that genuinely caters for women of all sizes, and a “modern stepmother’s survival guide” piece to coincide with Mother’s Day.

Then there was a poignant feature on eating disorders, featuring three women who were turned away by GPs “in their hour of need” for apparently not being thin enough. The piece talked about how eating disorders, “have the highest mortality rate of all mental illnesses – with up to 20% of those seriously affected dying prematurely.”

Naive me was fairly impressed with this array of important social issues affecting women that Grazia was devoting its pages to.

And then I turned to the fashion pages, and this image jumped out of the page at me:

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Here before my eyes was a positively skeletal, half-starved, dangerously under-weight model squinting morosely into the camera, bones jutting out of her chest above her strange bandage-like top that binds her miniscule torso. Long bony arms hanging on either side, she looks extremely unhealthy, with a BMI that must be in the single digits. Poor girl has clearly starved-detoxed-beetroot-juiced her way up the slippery pole to get her foot through the door of those cut-throat model agencies, and then starved herself further to win the ultimate prize of a photo shoot to appear on the pages of a high-profile glossy magazine.

The utter hypocrisy of claiming to care about young women suffering from eating disorders on one page and then featuring emaciated dangerously under-weight models on the next. The contradiction smacked me in the face.

J’ACCUSE!

Yes, Grazia, YOU, your editorial board, your staff writers, you and your glossy-paged competitors, the whole women’s magazine press, YOU are all complicit in the problem, the eating disorder epidemic you wrote so very poignantly about just a few pages earlier. Do you not realise by now that young women aspire to achieve these unattainable looks you feature on your fashion pages? That you are irresponsibly encouraging young women to deprive themselves of food in an effort to look like these supposed fashion ‘role models’?

Grazia writers, editors, do you have so little self-awareness that you failed to spot the rather enormous piece of irony of placing a feature about eating disorders and images of strikingly under-weight models side-by-side in your publication?

Grazia, please don’t pretend you don’t know by now that young women who develop body image issues do so in part because they try – and fail – to achieve the impossible body shapes that you continue to portray on your fashion pages, sometimes entering into cycles of severe food deprivation in the process?

Women of the world, unite and boycott Grazia and all women’s magazines until they commit to good and responsible practices with regard to model body size.

I, for one, will be saving all my £2.20s from now  on for loftier reading material – and in the meantime, am going back to my intellectual audio-book for solace.

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